For the Buenos Aires Olympics, I created a visual identity inspired by tango, which originated in the city. The design reflects the movement and rhythm of tango while incorporating elements that represent Argentina’s culture and history. The system captures the energy of both the dance and the Olympic spirit. I used curving lines to represent movement and to represent forms tango dancers create. The colors were inspired by the vibrant colors found in the colorful neighborhood of La Boca in Buenos Aires.
